We all know that having good sales management is crucial to growing your business, but doing it yourself can consume a huge amount of resources that you probably don’t have!
Until recently, businesses that needed sales management would try to assemble a motley crew of existing employees and have them wear multiple hats in the company.
But here’s the thing:
Outsourcing sales management, instead of hiring your own sales manager, saves your company time, money, and resources. It also gives you access to someone who knows the ins-and-outs of growing a business through effective sales practices.
If you’re ready to transition your business into a scalable sales organization, outsourcing your sales management efforts is the game changer you’re looking for.
Here are the top four reasons to outsource your sales management:
1. Get the Best of the Best without the Hassle
It seems pretty straightforward, but many sales decision-makers forget – outsourced sales managers live and breathe sales. When you outsource, your business gains access to experts who have already spent the time and effort needed to get their work down to a science.
You get to take advantage of people with expertise in sales strategy, sales management, and sales engineering. They jump into your project fully trained and ready to work.
2. Risk Less and Save More
Hiring your own sales manager is obviously possible; but you’re spending time and money that sales management companies are already spending on their own people.
Think about the amount of money and resources that training and retaining a sales manager would consume – the salaries, benefits, onboarding costs – you get the idea.
Why spend your own time and money when someone else is already doing all of that for you?
When you outsource, the sales manager can get to work faster, which means you’ll see results sooner. It also caps your spending and gives you a financial safety net, especially if you choose a company with an open contract and easy out-clause (they exist – I promise).
You’re saving a considerable amount of time and money in both the short and long term, and you can stop whenever you want.
3. Snag an Ongoing Partner
When you outsource your sales management, you’re getting someone who is going to look at your business’s needs from a holistic approach and really integrate themselves into your business – just like you would.
It’s important that you find a sales management solution that isn’t going to use smoke and mirrors or think up a quick scheme. That’s why you need someone who will develop a core sales strategy and a sales plan that will benefit your business in the long run. They’ll provide ongoing leadership, strategy, and coaching for you, your sales reps, and your business.
When you outsource, you gain someone who will approach your business both top-down and bottom-up; your sales manager will develop a long-term strategy for your business, but also work to lead the sales team day-to-day.
A sales manager can help improve and evolve your sales team through:
- Business planning
- Management reviews
- Monthly sales rep one-on-ones
- Setting and measuring metrics with each sales rep
- Standing sales meetings schedule
You’re gaining someone who will redesign, rebuild, and run all aspects of your sales organization – preparing you for scalable, long-term growth.
4. Build a Solid Infrastructure
Just because you choose to outsource now, doesn’t mean you have to outsource forever.
While you’re paying for sales management today, you’re also investing in your business’s future sales platform and strategy.
An outsourced sales company will design, implement, and manage your company’s sales structure and sales model, including all of the diverse roles and responsibilities that these processes require. Establishing these processes can set your business up for long-term success.
Speaking of the long-term, outsourcing your sales management also gives you access to experts who develop a sales forecast for your business, including business planning, marketing scheduling, and budgeting.
Having a long-term strategy and plan, rather than a short term scheme, can help drive monthly, quarterly, and annual targets.
While you’re working towards your goals, sales managers will work closely with your sales reps to set and drive the metrics for each role within your sales organization.
Many of the strategies and services that your outsourced sales manager generates can be maintained and passed on to your company directly once you’ve grown enough to comfortably absorb the cost of figuring out your own sales management.
Outsourcing sales management makes it affordable for a small company to get the resources they need at a cost they can afford.
Are you ready to build the foundation of a scalable sales business? Click here to learn how Focus can redesign, rebuild, and run all areas of your sales organization.
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