Are you a company with a lean team looking to reinforce your marketing and sales strategies?
Introducing Pardot!
Pardot is a powerful B2B Marketing Automation platform. Companies of all sizes in almost every industry are using Pardot to streamline their marketing and sales efforts, dramatically increasing marketing ROI and campaign effectiveness and profitability.
It is targeted at users of Salesforce, the world’s preeminent CRM software. After all, it’s a Salesforce product that syncs natively with Salesforce CRM.
Equipped with a wide range of tools and abilities, Pardot has the capabilities to help reach and exceed any type of company’s sales targets.
Here are our 7 Reasons to Use Pardot
1. Powerful Email Marketing and Reporting
- Replace your current email software with Pardot’s built in email engine
- Track how your emails perform with in-depth reporting
- Save the manual work of tracking and monitoring your recipients as all email data is seamlessly synced to your Salesforce
2. Anonymous Website Visitor Identification
- Easily track what anonymous web pages visitors are looking at as well as how long they were visiting
- Identify web visitors with Pardot’s form integration
- Track and nurture your submissions with form handlers and completion workflows
3. Dynamic List Segmentation
- Save yourself the manual process of exporting and importing spreadsheets across platforms
- Pardot allows you to easily create prospect lists down to specific criteria that is seamlessly pulled from your Salesforce
4. Lead Scoring and Grading
- Lead scoring (scoring how interested prospects are in your products based on their online behavior and engagement through email or text)
- Lead grading (scoring how interested you are in prospects by comparing their demographic data with your ideal prospect profile)
5. Lead Nurturing with Drip Campaigns and Workflow Automations
- Track and nurture leads without lifting a finger with Pardot’s Engagement Studio
- Set up automated email campaigns with completion actions and process maps to nurture your leads in all parts of the sales cycle
6. Aligning on the Salesforce platform
- Streamline your sales and marketing activity easily with a built in Salesforce connector
- Sync campaigns, lists and custom fields between Pardot and Salesforce to minimize hopping between platforms
7. Revenue-driven marketing
- Pardot provides businesses with the data they need to accurately assess how their marketing strategies translate to sales
- Eliminate the guesswork in determining what marketing approaches best drive revenue
- Utilize the impressive array of Salesforce tools such as out of the box (OOTB) reporting and B2B Marketing Analytics
Choose your Pardot tier!
Again, Pardot is for all companies—large and small. Perhaps, you have 1 full time or part-time Marketing Persons at your organization and want to provide them with the tools to be successful.
The key is choosing a plan that is right for your business. The Pardot platform has multiple tiers:
Growth: Fuel growth with smarter marketing automation
Plus: Dive deeper with marketing automation and analytics
Advanced: Powerful innovation with artificial intelligence and analytics
Premium: Enterprise-ready features with predictive analytics and support
Small companies need to be hyper vigilant about how they spend their marketing dollars. Start with an entry tier plan and shift gears as your sales grow. Purchasing a plan from Pardot is one of the surest pathways in the realm of marketing automation to optimize your ROI.
Contact us
Pardot acts as a true partner for your marketing team, providing product training, implementation assistance, best-practice recommendations, and ongoing support. Click here to learn more about Pardot from a Focus Pardot specialist.
