January Tip of the Month

A simple answer is a balance of everything on a consistent basis. Some of your prospects respond to calls, some to emails, some to LinkedIn and some to newsletters. Everyone is different.
Never rely on one lead source. The more seeds you plant, water, fertilize and nurture; the more flowers will grow.

TIP:

To ensure I work all my leads sources & COI’s on a regular basis, my trick is to set a reoccurring task or to-do in my CRM. For some lead sources, I schedule myself a monthly task (because it’s a higher priority) … while others may only be every 3 to 6 months. When it’s time to call on my COI’s to say hello or ask a client for a referral or research 5 new contacts on LinkedIn, the task is there to drive me.